
LEGEND :
in the making
Words by Andre J Durall
Photography by Jodi Ake
It’s time to face the ugly truth. Romance on the radio has, for the most part, been tossed aside for unmentionables in a box. We may have all cracked up at Justin Timberlake’s hilarious music video parody on Saturday Night Live, but it was more of a nervous laugh-to-keep-from-crying type of thing. Deep down we know that R&B is careening down a slippery slope paved with strippers, booty-smacking and questionable singing abilities. True soul singers are being overshadowed by thinly disguised rappers trying to hold notes over slick, over-produced tracks. And John Legend is pissed off about it.
“I’m so not feeling that general direction,” Legend says to explain his solo mission to save R&B from itself. “People rap-singing has led to the separation of melody from R&B, which is really unfortunate. I’m not in the same lane. I’m trying to create something transcendent, something that inspires people.” At the very least, Legend is hoping to bring a little beauty to your speakers with timeless love songs that won’t make your poor grandmother’s head explode.
Today, however, he is just hoping to stay awake. He’s on the last leg of his three-week European tour and is gearing up for a performance in Manchester, England. It’s a struggle to keep the sleepiness out of his voice. “I don’t get to see many sights on this tour,” Legend says. “It’s pretty much constant work and travel.” In a few days, though, he’ll be off to Springfield, Ohio, to spend Christmas with his family. Then he’ll head to New York to celebrate his twenty-eighth birthday before going back on the road.
Legend is on the grind to promote Once Again, the follow up to his 2004 smash debut, Get Lifted. The new album is young and fresh, but with an ancient spirit. There’s no brash party track and no clever wordplay from Kanye. It’s simply an organic blend of live instrumentation, gospel, soul and heartfelt songwriting. And as good as it is, it’s hard to see where an album like this belongs in the current landscape. “It was a challenge trying to figure out where to market Once Again because it doesn’t fit neatly in different categories. You have to have eclectic tastes to appreciate it—not everyone gets it.” Whereas the multi-platinum Get Lifted was the album of 2004, earning the singer three Grammys and heavy rotation everywhere—from top-market radio stations to your local hair salon—Once Again is enjoying a quieter (albeit loving) reception. “The trap I try not to get into is to write for a program director,” insists Legend. “I wasn’t worried about how it was received commercially. The only way I would be worried is if I didn’t believe in the music. And I really believe in this music.”
Everyone else was just as taken with Legend as Lady O and Magic. There was something irresistible about the album’s energy, attitude and sexiness. Legend took the ensuing fame in stride, although he admits that the “abnormal and unrealistic amounts of power and control can be intoxicating.” Detractors tried to write him off as pompous and too big for his britches, but Legend believes those people didn’t understand his position. “I’ve never had a rep of being arrogant among people who really know me,” he says. “But sometimes I would say things that were really confident, like, ‘I really think this album is good,’ or ‘I’m proud of this album.’ I’d say things championing my project. You have to understand that when you’re in the mode of a new artist you’re just trying to prove to people that you belong, that you should have a deal. You have to go in there with confidence saying, yes, I have music that’s important, music that’s relevant.”
“My legacy is important to me,” Legend admits. “It’s not just in the back of my mind, it’s pretty forward. In the same way that I listen to a Stevie Wonder or Beatles album and it still sounds important and fresh, I want my music to feel like that in the future.” Perhaps that’s the best way to keep himself (and his unmentionables) out of a box.